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OUR LATEST PODCAST

BRAND IDENTITY

minimalist, clean, & TAILOR MADE

 

A brand is not just a logo, its a whole universe with a visual story.

3 Ways to Work Together. Which one is calling you ?

Branding & Product Starter

Art Direction, Graphic Design, & Branding

Do you want to create or redo your brand identity so that it is as magnetic as your brand story? Our creative team can help you develop a strong brand image and unique visual communication for your Instagram. We will work with you to extract the essence of what you do and translate it into something that your ideal client will love.

The Expert Package

Rebrand or launch your dream into action for your Website, Social Media, or Product Design

This package is perfect for companies that want to create a global brand identity that will make them stand out as experts. If you need a complete visual universe for promoting and developing your products or services, this is the package for you.

It will help you create a strong and unique identity that will ensure the reliability and recognition of your brand, making it easy for your target audience to see that you are the right choice for them.



5 Senses Product Packaging

Connect with your customers through a sensory experience 

This packaging experience is designed to help consumers transition from one mood to another, and experience emotions such as anticipation, surprise and delight. The packaging and label graphic design represent the visual identity of a product, and the details are what create the final effect.

I STILL HAVE A FEW QUESTIONS

Frequently Asked Questions

Can I see more examples of your work ?

With pleasure. If you would like to see more examples of our branding or website portfolio, please send a message to hello@marinasolovyov.com

What is your team's creative process ?

Even though visual identity is creative work, we follow a well-defined process to ensure that our results are strategic.

First, we collect information about your company, your request, and your true needs. We align this information with the essence of your desired project. This information is then analyzed to offer a strategic result.

If you are in the early stages of development, we may recommend a competitive analysis before we begin.

In other words, we start by understanding your business and your goals. Then, we develop a creative plan that will help you achieve those goals. We also consider the competitive landscape to ensure that your visual identity is unique and stands out.

What does the final result look like ?

 We bring together all the elements created in the previous steps into a document called a brand board. This document defines the brand’s visual identity and allows it to be recognized across a variety of media.

In other words, the final result is a visual identity that is consistent, cohesive, and memorable. It is a visual representation of your brand that will help you connect with your target audience and build trust.

Here are some examples of what might be included in a brand board:

  • Logo
  • Color palette
  • Typography
  • Imagery
  • Visual style guide

The brand board is an essential tool for any business that wants to create a strong visual identity. It is a reference point for all of your marketing and design materials, and it helps to ensure that your brand is presented consistently across all channel.

How do I schedule an appointment?

We are excited to learn more about your project. Please click here to fill out the assessment form. Upon receipt, we will get in touch with you in 24-48 business hours.

What is a moodboard and how do you use it?

Moodboards are a visual collage of images, colors, textures, and other elements that are used to capture the overall mood or feeling of a project. We use moodboards to immerse ourselves in the atmosphere of your project and to identify a suitable color palette, graphic elements, and typography.

Once we have identified two possible looks for your brand, we refine them until we find the perfect one. Then, we begin to prepare the steps for a complete presentation file.

In the final stage, we bring together all of the elements created in the previous steps to create a brand board. The brand board defines your brand’s visual identity and allows it to be recognized across a variety of media.

In other words, moodboards are a tool we use to develop a deep understanding of your brand and to create a visual identity that is both unique and memorable.

Here are some specific examples of how we use moodboards:

  • To identify the overall mood or feeling of a brand
  • To explore different color palettes and typography options
  • To find inspiration for graphic elements, such as icons and photographs
  • To test different design concepts with our clients

We believe that moodboards are an essential part of the design process. They help us to create visual identities that are both strategic and effective.

What industries do you work with ?

 

  • Startups & SME
  • Healthtech, Biotech
  • Ecommerce
  • Travel Tech
  • Real Estate Tech
  • Weddings/Events
  • Hospitality & Tourism
  • Fintech
  • Blockchain, Crypto
  • Online Educators
  • SaaS

What is the next step ?

The next step is quite simple! Fill out the form below and let us know about your project.

Inquire Here