CASE STUDY
Galerie SINIYA28
Galerie SINIYA28 was established in March 2016 with the aim of supporting young, emerging Moroccan and international artists. A project born out of passion, GalerieSiniya 28 owner Hadia Temli sought to present her artists in a way that highlighted the stories and techniques behind each artist’s work.
After defining goals to
1) raise awareness on Instagram for the GalerieSINIYA28
2) Encourage foot traffic to the gallery
3) Sell paintings
we structured a monthly content calendar plan that featured each artist and highlighted keys events
Results Since December 2019:
• Organic Followers Have Grown By 1100
• Post Likes Have Reached Up to 648 Likes
• Three Major Events Have Been Presented On the Instagram Account
• The Galerie has been featured in a major contemporary African Art publication
• Highlights & Profiles Created For Each Artist
Event 1: Live Streaming and Stories prepared for Artist Talk with Award Winning Multi-Media Artist Alia Ali during December 2019.
Event 2: In partnership with the second edition of Marrakech Art Week by Artcurial, GalerieSINIYA28 presented Houda Terjuman, a Syrian-Swiss-Moroccan artist. To prepare for the launch, Galerie SINIYA28 created a buzz by sharing invitations through their Instagram page and offering sneak peeks in stories. Targeted sponsoring was executed in all three stages (Leading up to, during, and after the event)
Event 3: In partnership with the third edition of 1-54 Art Contemporary African Art Fair, Galerie SINIYA28 presented CROSSROADS, a collective show featuring Alia Ali, Houda Terjuman, Mounat Charrat, and Meriem Yin. The all-female show shined a light on the creatively unique and powerful language of expression used by the artists. A full marketing campaign involving storytelling, artist interviews, and AD sponsoring was implemented during the event.